While visiting the World of the Living, Rukia comes across Kurumadani, the current Soul Reaper stationed in Karakura Town, being attacked by a mysterious masked man. To her surprise, the masked man reveals himself as Shrieker, the Hollow previously defeated and sent to hell by Rukia and Chad.

Dordoni the Arrancar is a Privaron Espada, a former Espada. Ichigo underestimates his strength and is quickly driven into a corner when Dordoni releases his Zanpakuto. Dordoni pushes Ichigo and demands to see his Bankai, but Ichigo refuses. He wants to fight Dordoni as he is in order to conserve his strength. Dordoni loses his temper and releases the blast of a massive Cero at Ichigo.

There is a fad going around where young girls ask a "kokkuri" for romantic help. Back at Spirit Affairs, Bonbori and Hozuki immediately give it a try. Zakuro and the others are also interested. However, the "kokkuri" runs off wildly. Zakuro tries to dispatch it but her blade has no effect. By chance, Lt. Hanadate, who came to Spirit Affairs with a request about this case, joins in the search.

Natsu is heading back with Wendy, who holds the key to saving Erza, while Gray is facing off against one of the cornerstones of Oracion Seis, Racer! But things go beyond just his overwhelming speed, and heat up into an all-out magic motorcycle race, the Dead Grand Prix! Gray's got guts taking on the enemy on his own turf, but then his old fellow pupil Lyon shows up. With the two them working in sync, can they find a way to steal his speed?

To return Prince Chris to his former self, Vivi uses her cards of fortune. The cards end up showing Vivi's mistress, the Keeper of the Jewels. Thinking the Ultimate Shine is at her mistress', she returns to the house and, just as the fortune says, finds a card that is shining. Vivi returns to the human world and heads straight for Chris. However, the card she is holding suddenly glows and flies away saying "Liar, liar." What Vivi was actually holding was the Liar Liar card which forces whatever it is attached to to lie. Vivi chases after the card to catch it, but the card runs through the entire town forcing people to tell lies. Finally, it attaches itself to Natsuki, who hates lies...

Ichigo's group begins helping Tennouji-san come up with some way to raise her sales, but the shop's location in Midtown makes it difficult to attract regular customers, since most of the crowds are tourists. At the same time, Miya is scheming to get revenge on Tennouji and take over her shop! Ichigo gets inspired with an idea for an event that should get new customers, and Tennouji's imagination is reinvigorated after she encounters a young dancer who is entranced by her sweets... But will it be enough?